Privacy policy
How Glass Half Full Wholesale Limited collects, uses and protects personal information.
Last updated: 29 September 2026
1. Who we are
Glass Half Full Wholesale Limited ("GHF", "we", "us") is a drinks wholesale and logistics business. We are the controller of the personal information described in this policy.
- Company
- Glass Half Full Wholesale Limited, registered in England & Wales, company number 14554421
- Registered office
- Northgate Distribution Centre, Caxton Close, Wigan WN3 6XU
- Privacy contact
- dean.davies@ghfwholesale.com
We supply businesses, and this website is intended for trade customers aged 18 or over. Most of the information we handle is about people who work for our customers, suppliers and prospective customers.
2. Information we collect
Information you give us
- Enquiries: when you use our contact form, email or call us, we collect your name, company or event, email address, phone number, the type of enquiry and anything you tell us in your message.
- Trade account applications: business name, company number, type of business, your name and job title, email address, phone number, delivery postcode, expected volumes, when you need supply, the product categories you're interested in and any other details you provide.
- Customer and supplier accounts: contact details for the people we deal with, delivery and site information, orders, invoices, payment records and correspondence.
Information from other sources
- Credit reference agencies: when you apply for a trade account, we may obtain information about your business and, where relevant, its directors, partners or proprietors (see section 4).
- Public sources: such as Companies House and HMRC's AWRS register, to confirm who we are dealing with.
Information collected automatically
- Server logs: our website host records basic technical information, such as IP address, browser type and the pages requested, to keep the site running securely.
- Age confirmation: when you confirm you are 18 or over, your browser stores a small setting so we don't ask again. This stays on your device and is not sent to us. See our cookie policy.
3. How we use your information
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries and discussing your requirements | Legitimate interests (running and growing our business); taking steps at your request before entering a contract |
| Assessing trade account applications, including identity, AWRS and credit checks | Legitimate interests (managing credit risk and preventing fraud); taking steps before entering a contract; legal obligation (AWRS due diligence) |
| Setting up and managing customer and supplier accounts, orders, deliveries, collections and returns | Performance of a contract; legitimate interests |
| Invoicing, payments and keeping financial records | Performance of a contract; legal obligation |
| Keeping our website and systems secure | Legitimate interests |
| Complying with the law and responding to authorities | Legal obligation |
We do not send marketing emails or newsletters, and we do not sell personal information. We will only contact you about your enquiry, application or account.
4. Credit checks
When you apply for a trade account, we may search the records of one or more credit reference agencies. They will provide us with information about the business and, where relevant, its directors, partners or proprietors. The agencies may keep a record of the search, which other organisations may see. We use this information to decide whether to open an account and on what terms. If you have questions about a credit check, please contact us.
5. Who we share information with
- Service providers who support our business, including our email provider and our website host, GoDaddy.
- Credit reference agencies, as described above.
- Hauliers and delivery partners, where needed to complete deliveries and collections.
- Professional advisers, such as our accountants, auditors, insurers and solicitors.
- HMRC, regulators, the police and other authorities, where the law requires it.
- A buyer or investor, if we sell or restructure our business, under confidentiality terms.
Our service providers only process information on our instructions and must keep it secure.
6. International transfers
Some of our service providers, including our website host, may process information outside the UK. Where this happens, we rely on the protections required by UK data protection law, such as UK adequacy regulations or approved contractual clauses.
7. How long we keep information
- Enquiries that don't lead to an account: 12 months from our last contact.
- Unsuccessful trade account applications, including credit check results: 12 months.
- Customer and supplier records: for the life of the account and then 6 years, to meet tax and accounting requirements.
We may keep information for longer if we need it to deal with a dispute or legal claim.
8. Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete information, or to restrict how we use it;
- object to us using your information on the basis of legitimate interests;
- ask us to transfer information you gave us to another organisation.
Some rights only apply in certain circumstances. To make a request, email dean.davies@ghfwholesale.com. We will respond within one month.
9. Complaints
If you're unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
10. Security
We use appropriate technical and organisational measures to protect personal information, including access controls and secure systems. No website or email transmission is completely secure, so please don't send sensitive information through our forms.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.